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Developing a Communications Strategy for an Investment Bank |
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The IT department of a large investment bank needed to cope with an intense
period of rapid growth. The department’s main priorities were to put
a focus on front office clients and to cope with changing business priorities.
There were several challenges that needed to
be overcome - interdepartmental friction, mutual distrust
between teams and lack of effective delegation, as well as
internal communications being characterised by the latest story
on the grapevine, rather than by official communications media.
Bath Consultancy Group worked with the company
to facilitate a two-way communications process using focus
groups, interviews and other culture sampling techniques. BCG
also created an effective feedback loop joining top, middle
and bottom levels of the organisation and assisted with creating
a newsletter.
As a result, the department was able to unite
around a common purpose and strategy, leaders were able to
increase the level and rate of delegation because people were
clearer about what they needed to do, and management regained
control of communications.
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